Merchant Guard — Privacy Policy

Last updated: June 2, 2026

Merchant Guard ("the app", "we") scans your Shopify store against Google Merchant Center's published disapproval / "Misrepresentation" policies, scores your suspension risk, and suggests fixes. This policy explains what we access, store, and share.

What we access

With your permission, Merchant Guard reads (read-only):

• Product data (read_products) — titles, descriptions, type, tags, vendor, status, price, compare-at price, image presence, and inventory availability — to detect prohibited content and product-data / price / availability issues that cause Google disapprovals.
• Store content (read_content) — your Online Store pages (e.g. Contact, About) and your store policies (refund/return, privacy, shipping, terms), plus your store name and contact email, to score trust signals and policy completeness.

We do not request read_orders or read_customers, and we do not access or store your customers' personal information. Merchant Guard uses no Protected Customer Data scopes.

What we store

• Your shop's Shopify session/access token (to operate the app).
• Your scan history — compliance scores, the issues flagged, and the suggested fixes (catalog/store data only, no customer data), keyed to your shop.

What we send to third parties

By default, Merchant Guard runs entirely on our own servers and sends nothing to third parties. If the optional "misleading-claims" check is enabled, we send your public product text (titles and descriptions only) to OpenAI to classify potentially misleading marketing claims. No customer personal data is ever sent. We do not connect to or access your Google Merchant Center account; we only compare your store against Google's published policies.

Data retention & deletion

• We retain your store's data only while the app is installed.
• On uninstall, Merchant Guard honors Shopify's shop/redact webhook and deletes all data we hold for your shop (sessions and stored scan runs), typically within 48 hours.
• We also honor the customers/data_request and customers/redact webhooks; because we store no customer personal data, these are acknowledged with nothing to return or erase.

No guarantee

Merchant Guard is an early-warning and remediation tool. It does not access Google's systems and cannot see Google's private review decision or guarantee reinstatement of a suspended account. It helps you find and fix the issues Google most commonly flags.

Your rights

You can uninstall the app at any time to stop all data collection and trigger deletion. For any data request, contact us.

Contact

Wigley Studios LLC — support@wigleystudios.com