Merchant Guard — Privacy Policy

Last updated: October 3, 2026

Merchant Guard ("the app", "we") scans your Shopify store against Google Merchant Center's published disapproval / "Misrepresentation" policies, scores your suspension risk, and suggests fixes. It is operated by Wigley Studios LLC. This policy explains what we access, store, and share.

What we access

With your permission, Merchant Guard reads:

• Product data (read_products) — titles, descriptions, type, tags, vendor, status, price, compare-at price, image presence, and inventory availability — to detect prohibited content and product-data / price / availability issues that cause Google disapprovals.
• Store content (read_content) — the titles of your Online Store pages (to check for Contact and About pages), plus your store name and contact email, to score trust signals.
• Legal policies (read_legal_policies) — your store's refund/return, privacy, shipping and terms policies, to score policy completeness.

If you choose to apply a drafted product description, Merchant Guard asks at that moment for permission to edit products (write_products) and updates only the product you apply it to.

We do not request read_orders or read_customers, and we do not access or store your customers' personal information. Merchant Guard uses no Protected Customer Data scopes.

What we store

• Your shop's Shopify session/access token (to operate the app).
• Your scan history: compliance scores, the issues flagged, and the suggested fixes (catalog/store data only, no customer data), keyed to your shop.
• Your monitoring settings.
• A copy of your subscription status from Shopify: plan, status, price, currency, billing interval, Shopify's subscription ID, start and renewal dates, and whether you have used the free trial.
• When you first and last opened the app, and how many times you have opened it.

What we send to third parties

Merchant Guard checks your store on our own server first, then uses OpenAI in three cases. On every plan, products our prohibited-content keyword check flags are sent (ID, title and the first 600 characters of the description) so the model can confirm or clear the flag. On Pro, product titles and descriptions are reviewed for misleading claims. On Pro, when you ask for a drafted description, the product's title, type, vendor and current description are sent. We do not send customer personal data. We do not connect to or access your Google Merchant Center account; we compare your store against Google's published policies.

Emails we send you

We use the email address on your Shopify account (or your store's contact email if there is none) to email you about the app: a welcome email when you first open it, another when a paid plan starts, and a monitoring alert on Pro. These emails are sent from noreply@wigleystudios.com through our email provider, Hostinger. We keep a record of the address each welcome email was sent to.

Data retention & deletion

• The app and its data are stored on a server we rent from Hostinger.
• When you uninstall, we delete your Shopify access tokens straight away and mark your subscription record as cancelled. The rest of your data stays until Shopify sends us its shop deletion request (shop/redact), normally about 48 hours after you uninstall, and we then delete the data stored for your shop.
• When you uninstall we also save a short summary of how the app was used, such as when you first and last used it, how many checks you ran, your first and last score, and your plan. When the deletion request arrives we remove your shop's domain from this summary and keep the rest to understand why stores leave.
• We also honor the customers/data_request and customers/redact webhooks; because we store no customer personal data, these are acknowledged with nothing to return or erase.
• You can ask us to delete your data at any time: support@wigleystudios.com.

No guarantee

Merchant Guard is an early-warning and remediation tool. It does not access Google's systems and cannot see Google's private review decision or guarantee reinstatement of a suspended account. It helps you find and fix the issues Google most commonly flags.

Your rights

You can uninstall the app at any time to stop data collection and start deletion. For any data request, contact us.

Changes

We may update this policy; material changes will be reflected by the “Last updated” date above.

Contact

Wigley Studios LLC, 8735 Dunwoody Place #12345, Atlanta, GA 30350, USA — support@wigleystudios.com