Plain English: wigleystudios.com keeps you signed in with one cookie and a few entries in your browser's storage, and remembers small preferences. We measure visits and ads with our own analytics and with Google Ads, Google Analytics and the TikTok pixel. In the EU, the EEA, the UK and Switzerland none of the measurement runs until you accept the banner. Everywhere else it runs by default, and Cookie Settings in the footer lets you decline the advertising tags. A browser that sends Global Privacy Control counts as declining them.
1. How We Store Data
Wigley Studios LLC uses three kinds of storage in your browser:
- One cookie, set by our API to keep you signed in
- localStorage, which stays on your device until it is cleared (for example when you sign out)
- sessionStorage, which is cleared when you close the tab
The advertising and analytics services in section 4 set their own cookies when they load.
2. What We Store
| Name | Purpose | Kept |
|---|---|---|
customer_token (cookie, api.wigleystudios.com) |
Keeps you signed in. Secure, HttpOnly, SameSite=Lax | 7 days, or until you sign out |
bravura_token |
Your sign-in token (the name dates from our first product) | Until you sign out |
bravura_customer |
Your account's name, email and company, to show your account; also used for advertising measurement when you're signed in (section 4) | Until you sign out |
ws_auth_return (session) |
The page to return to after you sign in | Until the tab closes |
gtag_consent |
Your answer to the cookie banner or Cookie Settings | Until you change it |
gtag_consent_gpc |
That you chose Accept while your browser sends Global Privacy Control, so your Accept overrides the signal | Until you change it |
gtag_country |
Your country, so we know whether to ask first | 7 days |
ws_attribution |
The campaign tags, ad-click ID, landing page and referrer you first arrived with. Stored only where advertising measurement is allowed | 30 days |
utm_*, gclid, fbclid (session) |
This visit's campaign tags and ad-click ID, sent with a sign-up or checkout. The ad-click IDs are removed if you decline, or haven't accepted where we ask first | Until the tab closes |
wigley_funnel_session, ws_picsift_pricing_view_fired (session) |
A random ID tying this visit's pages together for our own analytics (section 3), and a flag so one PicSift pricing view is counted once | Until the tab closes |
cl_reward (session), cl_reward_used |
A Play-game reward coupon, so it can be applied at checkout and used once | Until used, or the tab closes |
mp_autosave |
The document you're editing in the free Markdown previewer, so you don't lose it | Until you clear it |
Small preference keys (for example jf_indent, ws_cta_state, uikit_review_popup_shown, lab_auth_banner_dismissed, welcomeGiftPopupShown, bts_handoff_tokens, bravura_checkout_context) |
Remember display choices, dismissed notices and a tool's working state | Until cleared, or the tab closes |
3. Our Own Analytics
Our funnel analytics records the pages you view and the actions you take on our site (such as starting a checkout), with the page address, referrer, campaign tags, your IP address and browser, and sends them only to our own server. It isn't shared with anyone. Secret link codes, such as download and password-reset tokens, are removed from page addresses before anything is stored. In the EU, the EEA, the UK and Switzerland it follows the banner: nothing is stored or sent until you accept, and nothing at all if you decline. Elsewhere it runs for every visitor.
4. Advertising and Third-Party Services
| Service | What it does | Identifier |
|---|---|---|
| Google Ads | Counts which ads lead to sign-ups and purchases. When you're signed in, it also receives your email (which Google hashes) and name, to match a purchase to an ad (Enhanced Conversions) | AW-17689026614 |
| Google Analytics 4 | Visit and page statistics. Linked across our four sites (wigleystudios.com, nupalz.com, innerhavenai.com, connectintently.com), so Google can recognise a visitor moving between them | G-15F0C73BM1 |
| TikTok pixel | Counts page views to measure our TikTok ads. Not loaded on a page whose address carries a secret link code | CVTI6VBC77U7CETI2020 |
| country.is | On your first visit, tells your browser which country you're in, so we know whether to ask first. It receives your IP address | Country lookup only |
| Stripe | Payment form and fraud prevention on checkout pages; sets its own cookies there | See Stripe's privacy policy |
| Google sign-in | Loads only when you open the sign-in window | |
| Google Fonts, jsDelivr, Cloudflare | Deliver fonts, icons and page libraries, and (Cloudflare Turnstile) check the Chiave trial sign-up for bots. They receive your IP address and browser details | Font and file requests |
5. What We Don't Do
- Sell your personal information for money
- Fingerprint your device for marketing
- Load the advertising tags for anyone who has declined them
6. Consent and Your Choices
EU, EEA, UK and Switzerland: a banner appears on your first visit. Google Ads, Google Analytics, the TikTok pixel and our own analytics load only if you click Accept. If you click Decline, none of them runs and no advertising cookies are set.
Everywhere else: no banner appears and these load by default. To turn the advertising tags off, click Cookie Settings in the footer and choose Decline; your choice applies from the next page on and stays until you change it. Declining also removes the ad-click ID from your visit, so neither a checkout nor a sign-up can pass it to Google.
Global Privacy Control: if your browser sends this "do not sell or share" signal (Brave and DuckDuckGo do, and Firefox can be set to), we treat it as Decline wherever you are, and in the EU, EEA, UK and Switzerland it answers the banner for you. If you want the advertising tags anyway, choose Accept under Cookie Settings; the banner mentions the signal when it opens.
Sign-in, your preferences and the banner's own record of your choice are needed to provide what you ask for, so they don't depend on consent.
You can change your choice at any time with Cookie Settings in the footer.
7. Managing Your Storage
You can clear or manage localStorage and cookies in your browser:
- Chrome: Settings → Privacy and security → Clear browsing data → Cookies and other site data / Cached images and files
- Firefox: Settings → Privacy & Security → Cookies and Site Data → Clear Data
- Safari: Settings → Privacy → Manage Website Data
Clearing storage signs you out and resets your preferences and your banner choice. Your purchases and licences are safe on our servers.
8. Changes to This Policy
We update this policy when what our pages store or load changes. The "Last updated" date at the top shows when it was last revised. Material changes will be noted on this page and, where appropriate, communicated by email or a site notice.
9. Questions
Our Privacy Policy explains everything else we do with your information. For questions about this policy, email support@wigleystudios.com or use our contact page.