Plain English: Wigley Studios stores login tokens, preferences, and license state in your browser. We also use Google Analytics, Google Ads, and TikTok for advertising measurement and conversion tracking. If you are in the EU/EEA/UK/Switzerland, a consent banner will appear and these scripts will only load if you accept.
1. How We Store Data
Wigley Studios primarily uses localStorage—a browser storage mechanism that keeps data locally on your device. Unlike HTTP cookies, localStorage is not sent with every request. It persists until you clear it or until the application removes it (e.g., on logout).
We use localStorage for:
- Authentication tokens (to keep you signed in)
- User preferences (e.g., theme, display options)
- License activation state for desktop products (e.g., PicSift)
2. localStorage Keys We Use
| Key | Purpose | Retention |
|---|---|---|
ws_token |
Auth token for signed-in sessions | Until logout |
ws_user |
Basic profile (e.g., name, email) | Until logout |
ws_theme |
Theme preference (dark/light) | Until changed |
bravura_license_key |
License key for SDK activation | Until changed |
bravura_trial_started |
Trial start timestamp | Until trial ends |
gtag_consent |
Advertising consent choice (EU/EEA/UK/CH only) | Until changed |
gtag_country |
Cached country code for consent decisions | 7 days |
wigley_funnel_session |
First-party session analytics data | Browser session |
3. HTTP Cookies
Regular users: We do not set HTTP cookies for general site visitors. Session management and preferences rely on localStorage and server-side sessions where applicable.
Some third-party services (Stripe, Google Analytics, TikTok) may set their own cookies when you interact with those features. See Section 4 for details.
4. Third-Party Services
These services may set cookies or use similar storage:
| Service | Purpose | Identifier |
|---|---|---|
| Stripe | Payment processing, checkout | Stripe cookies (see Stripe Privacy Policy) |
| Google Analytics | Conversion tracking, minimal analytics | AW-17689026614 |
| TikTok Analytics | Conversion tracking and page view measurement | CVTI6VBC77U7CETI2020 |
| Google Fonts | Inter font delivery | Google may set font-related cookies |
| Font Awesome | Icon delivery | Font Awesome Kit (55b5d51a5f) |
| Funnel Analytics (first-party) | User journey tracking for conversion optimization | wigley_funnel_session (localStorage) |
5. What We Do NOT Use
- Retargeting or behavioral ad cookies
- Behavioral profiling or cross-site tracking
- Fingerprinting or device identification for marketing
- Third-party ad networks
6. Consent Banner
If you are visiting from the EU, EEA, UK, or Switzerland, a consent banner will appear on your first visit. Google Analytics, Google Ads, and TikTok scripts will only load if you click "Accept." If you decline, no advertising-related scripts or cookies are set.
Visitors from other regions do not see a consent banner, and these scripts load automatically. All other storage on this page (authentication, preferences, license state) is strictly necessary and does not require consent under the ePrivacy Directive.
You can change your consent choice at any time by clicking "Cookie Settings" in the footer.
7. Managing Your Storage
You can clear or manage localStorage and cookies in your browser:
- Chrome: Settings → Privacy and security → Clear browsing data → Cookies and other site data / Cached images and files
- Firefox: Settings → Privacy & Security → Cookies and Site Data → Clear Data
- Safari: Preferences → Privacy → Manage Website Data
Clearing storage will log you out and reset preferences. Your license remains valid on our servers; you may need to re-activate your desktop product if you clear bravura_license_key.
8. Changes to This Policy
We may update this policy to reflect changes in our practices or legal requirements. The "Last updated" date at the top indicates when the policy was last revised. Material changes will be noted on this page and, where appropriate, communicated via email or a site notice.
9. Questions
For questions about this Cookie & Storage Policy, contact us at privacy@wigleystudios.com or use our contact form.