Google Merchant Center for Shopify: stay approved

Google can disapprove your products or suspend your whole Merchant Center account — often for a vague “Misrepresentation” policy violation that doesn't say what's actually wrong. This guide explains the real causes and how to fix them, in plain English.

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The most common reasons Shopify stores get flagged

• Missing or hard-to-find contact information — the single biggest Misrepresentation trigger. Google wants a clear way to reach your business.
• Missing or generic store policies — especially a refund/return policy, plus privacy, shipping and terms.
• Price & availability mismatches — the price or stock status Google sees doesn't match your product page.
• Prohibited or restricted products — counterfeit/replica goods (Google's #1 prohibited category), plus weapons, drugs, tobacco/vaping, and more.
• Unrealistic or deceptive claims — fake discounts, fake urgency, guaranteed-results language.

A clean store on all of the above dramatically lowers your suspension risk. Our free checker scans the public signals in seconds; Merchant Guard does the full scan — your whole catalog, product data and prices — from inside your Shopify admin.

Merchant Guard is an independent tool by Wigley Studios. It checks your store against Google's published policies; it isn't affiliated with Google, can't see Google's private review decision, and can't guarantee reinstatement.